12.30 – 4.30 Lecture Theatre B, Eastside
17.00 – 18.00 The Rotunda, Eastside
Mini-arcade of work by WSA BA Games Design & Art students
12.30 – 1.00 Introduction Seth Giddings
1.00 – 2.00 Ludic economies
Patrick Crogan: Creativity (culture) and economy: indie games developers and a culturally valuable ludic economy
Ashok Ranchhod & Vanissa Wanick: eSports: a new lucrative ludic economy?
2.30 – 3.30 Ludic business
Josh Jarrett: Playing with affective economies: the ‘free to play’ gift economy of the Multiplayer Online Battle Arena
Vanissa Wanick & Ashok Ranchhod: Beyond advergaming design: branded currency, social exchange, trust, and contextual experiences
3.30 – 4.30 Ludic identities, audiences and developers
Daniel Ashton: She taught me to walk this way, she taught me to p(l)ay this way: videogame walkthroughs, expert identities and paying audiences
Helen W Kennedy: Letting the right ones in: inclusive practices for games design and development
5.00 – 6.00 Plenary discussion in The Rotunda
ludic economies 